Parcel Panel can send email notifications of the status of 6 key delivery points on time, keeping you and your customers informed about the progress of orders.

With the email editor, merchants can personalize your email notifications with branding elements, increase brand recognition and enhance the customer post-purchase experience.

This article tells you how to set up the ParcelPanel shipping notifications.

Navigate to ParcelPanel admin → Settings tab → ParcelPanel shipping notifications

1. Bring customers back to drive more traffic: direct customers to your branded tracking page instead of the 3rd-party carriers' website.

2. Improve brand recognization: upload your brand logo, configure the email language, edit the content, and more to match your brand.

3. Easy-to-use HTML editor: add a variety of available variables to customize the email content to show the details customers' concerns.

E.g. add the {{product_recommendation}} variable to the email templates, then customers can click the recommendations to purchase when they open the emails.

4. Discount upsell: create a discount code in your Shopify admin, and fill in the blanks as required to encourage customers to purchase

Note: for more information about the Product recommendations and Discount upsell, please kindly check the reference: The best marketing channels for increasing your sales revenue

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